Startup Pitch Deck Template for Investors
A nine-slide investor pitch deck covering product, market, model and traction you can theme to your brand. A pitch deck for startup founders.
Preview
A presentation-format deck covering your company, how it works, what makes you different, your business model, market, traction and reach. Choose a theme, typeface and accent colour, and drop in your own logo and product screenshot.
A pitch deck is not the business plan. It is the thing that gets you the second meeting. An investor may spend two minutes on it before deciding whether to read further, and most of that time is spent working out what you do and whether anyone wants it. Everything else in the deck is supporting evidence.
What the nine slides are
This template runs to nine slides: cover, who you are, how the product works, what makes you different, the business model, the market, traction, reach, and a closing slide. The order is deliberate. Explain the thing before you argue for it, and put numbers after the explanation, when the reader has enough context to know whether they are good numbers.
Each slide is built from your answers: a logo and tagline on the cover, two short paragraphs and a product screenshot on the about slide, three steps for how it works, four differentiators, your revenue streams, category labels and market points, up to four headline metrics, a reach line, and a closing website and sign-off.
The hardest slide is the first
A tagline of one or two lines has to say what you do in language someone outside your industry understands. "Scheduling software for independent physiotherapy clinics" works. "Reimagining care coordination" does not, because the reader still has no idea what you sell. If you cannot compress it, that is worth knowing before the meeting rather than during it.
On traction, be specific and be honest
Four real metrics with plain labels do more than a chart with no axis. If the numbers are small, small and growing is a story; small and dressed up as large is a problem, because investors compare notes and check. This template lets you drop the traction slide entirely if you have nothing meaningful yet, which is a better choice than filling it with vanity figures.
Faults to design out
The common faults are density and vagueness. Paragraphs where a line would do, because founders are nervous about leaving something out. Market sizing built from a headline global figure that nobody believes. Screenshots too small to read. A revenue model described in the abstract rather than as a price someone pays.
How to build your deck
1. Open the template and click Generate.
2. Pick a theme, a typeface and an accent colour, and upload your logo and a landscape product screenshot.
3. Answer the guided questions slide by slide — the tagline, the about paragraphs, the steps, the differentiators, the model, the market and your metrics.
4. Generate and review the PDF, then revise your answers and generate again as the wording tightens.
Who is this for?
Founders raising a first or seed round who need a structured deck quickly, and anyone whose current deck is a mix of slides borrowed from three other companies.
The deck follows the pitch
Keep slides sparse enough that you are still the one doing the explaining, and make sure the document holds up when it gets forwarded to a colleague without you in the room.
- Professional formatting and layout
- Easy customization with guided questions
- Multiple export formats: pdf
- Legally reviewed and compliant
- Instant download after generation
How many slides does it produce?
Nine: cover, about, how it works, differentiators, business model, market, traction, reach and a closing slide. The traction slide can be dropped, giving you eight. That is roughly the length most investors expect for a first-round deck, and short enough that every slide has to earn its place.
What format do I get?
PDF. It is the format investors ask for, it looks identical on every device, and it survives being forwarded without fonts moving around. You cannot open it in Keynote or PowerPoint to keep editing, so treat the PDF as the finished artefact rather than a working file.
Can I edit it after exporting?
Not directly, since the output is a PDF. To change anything, edit your answers and generate the deck again or edit the generated HTML in the our app. In practice this is a reasonable workflow for a deck, because you will revise the wording several times between the first draft and the meeting.
Can I match it to my brand?
Yes. Choose a theme, a typeface and an accent colour, and upload your own logo and product screenshot. It will not reproduce a full brand system with custom layouts and illustration, but it will stop the deck looking like an off-the-shelf template, which is most of the benefit.
What if I have no traction to show yet?
Leave the traction slide out. It is optional by design: add one row to the traction question to include it, or leave that question empty and the slide disappears. An honest deck without a metrics slide reads better than four numbers padded out with website visits and mailing list sign-ups.
How long should the cover tagline be?
One line, two at most. It has to tell someone outside your industry what you do and who for. If you need a sentence to set up the sentence, it is too long. Try reading it to a friend in another field; if they can repeat it back, it works.
Will this deck get me funded?
No deck does that on its own. Investors back the business, the numbers and the founders, and the deck is how they decide whether to spend an hour finding out more. What a good structure does is remove reasons to stop reading: no confusion about what you do, no missing model, no unreadable screenshot.
Should I send it before the meeting or present it live?
Both happen, and the deck has to work either way. Presented live it should be sparse enough that you are the one explaining. Sent ahead it has to stand alone, because it will be forwarded to colleagues you never meet. If a slide only makes sense with your commentary, add a line of context to it.
Premium plan required to use this template